User Persona Comparison: E-commerce Platforms vs. Shopping Agents
2025-02-27
E-commerce Platform User Persona
Demographics:
Age:
Gender:
Income Level:
Education:
Behavioral Traits:
Shopping Frequency:
Decision-Making:
Technology Usage:
Loyalty:
Shopping Agent (Daigou) Platform User Persona
Demographics:
Age:. < li < strong Gender : < / strong Predominantly female , as many shopping agents cater to beauty , fashion , and lifestyle products . < / li < li < strong Income Level : < / strong Typically middle income , though some may have higher disposable income specifically allocated for international goods . < / li < li < strong Education : < / strong Generally well - educated , with an interest in global trends and products . < / li < / ul >
< p < strong Behavioral Traits : < / strong < / p >
< ul >
< li < strong Shopping Frequency : < / strong Less frequent than e - commerce users , often making purchases for specific items or during promotional periods . < / li >
< li < strong Decision - Making : < / strong More deliberate , often researching brands , reviews , and product availability before purchasing . < / li >
< li < strong Technology Usage : < / strong Comfortable with technology but may prefer personalized services like agent consultation for recommendations . < / li >
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