During World War I, Burberry designed the trench coat for British officers, combining practicality with sophistication. With its double-breasted design, epaulettes, and storm flaps, the trench coat became a symbol of resilience and elegance. Today, it remains a cornerstone of the brand's collections and a staple in wardrobes worldwide.

The Signature Check

In the 1920s, Burberry introduced its signature camel, black, white, and red check pattern as a lining for its trench coats. Over time, the checkerboard design became synonymous with the brand, adorning everything from scarves to handbags. While it has seen periodic shifts in popularity, the check remains an enduring emblem of Burberry's identity.

Modern Evolution

In recent decades, Burberry has embraced innovation while staying true to its heritage. Under the creative direction of visionaries like Christopher Bailey and Riccardo Tisci, the brand has redefined its aesthetic for the modern era. From high-tech runway shows to collaborations with contemporary artists, Burberry continues to set trends while honoring its rich history.

Global Influence

Today, Burberry is a global powerhouse, with stores in over 100 countries. Its commitment to quality, craftsmanship, and innovation has earned it a loyal following among fashion enthusiasts and celebrities alike. Whether it's the classic trench coat, the iconic check, or its cutting-edge collections, Burberry remains a symbol of British luxury and timeless appeal.

From its humble beginnings in a small English town to its status as a global fashion icon, Burberry's story is a testament to the power of innovation, tradition, and elegance.